Source: Angie Goff's article, How to Get Your Child Excited to Read
1. Let kids choose books that excite THEM.
2. Encourage kids to read from any sources (catalogs, comics, etc).
3. Build hype by letting children sign up for their own library card.
4. Give kids an opportunity to experiment with writing their own stories.
5. Rediscover "old school" media like Reading Rainbow.